Break-even point: sales to cover a booth fee
Your break-even point is the number of sales that covers your costs. Worked through on a $75 market booth and a $20 candle: 7 candles before the day pays you.
Maker Explainers
One maker-business idea at a time, in under a minute
Short videos for makers
Each explainer takes one term, rule or process that comes up when you sell what you make (like markup vs margin) and explains it in plain words with a worked example. Many pair with a full definition in the glossary.
- Length 0:39
Length 0:38Markup vs margin: 50% markup ≠ 50% margin
Markup divides your profit by your cost; margin divides it by your price. Why a 50% markup leaves only a 33% margin, and the one conversion worth remembering.