Ardent Seller vs Sortly

Pay As You Go plan: customize your spending across transactions, users, locations, and audit trail retention — all from one credit balance. Scale each dimension independently without switching plans or paying for bundles you don't need.

A two-question setup interview tailors your workspace to how you sell — maker, baker, reseller, or digital seller — so you only see the menus, widgets, and workflows that fit. A guided dashboard checklist walks you to your first costed product and first recorded sale, and feature modules can be turned on or off any time in Settings without losing data.

Every feature unlocked from day one — no tiered access, no expensive add-ons. Choose a flat-rate plan or pay-as-you-go credits. Free plan available with no commitment.

Purpose-built for creative small businesses: craft makers, at-home bakers, digital creators, and artisan producers. Workflows designed for small-batch production and handmade goods, not mass manufacturing or retail chains.

Work from anywhere on any device. Access all features through your web browser on phone, tablet, or desktop with no app downloads, no updates to manage, and no device restrictions.

Import and export your data anytime in CSV format. Bulk update inventory, backup your records, or switch platforms freely — your data is always accessible and portable.

Choose how you pay: predictable flat-rate plans (Maker, Artisan, or Workshop) starting at $19/month, or flexible pay-as-you-go credits with no recurring subscription. Free plan available indefinitely.

Multiple user accounts included at no extra cost — even on the free plan. Invite team members via email to collaborate with role-based access controls, keeping everyone on the same page without upgrading.

No artificial SKU limits or inventory caps. Build a catalog as large as your business needs with raw materials, food ingredients, finished goods, digital products, services, and more.

Never underprice your products again. Get intelligent pricing recommendations that ensure profitable margins while staying competitive. Identify your highest-margin items and optimize pricing across different sales channels.

Upload a vendor invoice, an expense receipt, or a payout statement — PDF or photo — or forward it by email to your account’s private import address, and AI drafts the transaction for you: the other party matched, line items mapped to your inventory, quantities and costs filled in, shipping and tax spread into landed cost, and the tax category pre-selected. You review and confirm instead of typing in every line by hand.

Know your true product costs and profit margins in real-time. Automatic COGS calculation factors in all production costs—materials, labor, equipment, packaging—so you never underprice your products or miss hidden expenses.

Apply discounts, record sales tax, add shipping charges, and apply surcharges — all seamlessly integrated into your order workflow for accurate final pricing on every transaction.

Track all business income and expenses beyond inventory costs—rent, utilities, marketing, services, and more. Get a complete financial picture to understand true profitability, not just product margins.

Track labor hours and service time as inventory items with customizable hourly rates for accurate job costing.

Offer the right price to every customer with flexible pricing tiers. Configure retail, wholesale, and custom pricing to optimize margins across different sales channels and customer types.

Track transaction costs including payment processing fees (Stripe, PayPal, Venmo), marketplace commissions, and transaction charges. Automatic fee calculation ensures accurate profit margins and real cost visibility.

Organize diverse inventory with 10 specialized categories—raw materials, ingredients, finished goods, packaging, equipment, labor, services, and more. Each with purpose-built fields and workflows for proper tracking.

Stock levels stay accurate automatically—no manual updates needed. Every purchase, production run, sale, and adjustment instantly updates inventory across all locations and products.

Automatically generate unique SKUs for every inventory item and variant. Product SKUs incorporate user-defined attributes like size, color, and material into a structured format, so every variant gets a consistent, readable identifier without manual entry.

Generate barcodes and QR codes for quick inventory identification. Print labels for materials, products, and variants to streamline receiving, production, sales, and inventory counts.

Track business-specific attributes across your entire operation — inventory details like scent profiles and color finishes, customer preferences like allergen restrictions and favorite flavors, vendor lead times, and more. Filter and organize based on what matters to your unique business.

Track tools, machines, and equipment with maintenance schedules, usage monitoring, and depreciation tracking. Optimize asset utilization, plan replacements, and understand true equipment costs over time.

Buy in pounds, produce in ounces, measure in cups, track in grams — automatic conversions handle the math. Supports 50+ units of mass, volume, length, and count, with ingredient-specific density data so flour cups convert correctly to grams.

Visually document your inventory for quick identification, quality control, and professional product listings. Perfect for distinguishing similar items, training new staff, creating marketing materials, and maintaining insurance records.

Organize items across categories with flexible tags: mark seasonal items, bestsellers, promotional products, or supplier-specific inventory. Apply multiple tags to create cross-cutting organization systems that standard categories can't provide.

Keep overhead supply costs separate from product costs for accurate profitability analysis. Track cleaning supplies, safety equipment, maintenance parts, and shop consumables without inflating your COGS or running out of critical supplies.

Never forget packaging costs in your pricing. Track boxes, labels, bags, and containers as dedicated inventory with automatic deduction when you produce or sell—ensuring packaging expenses are captured in your true product costs.

Store product photos, receipt images, and other files with generous per-plan storage caps. Free plan includes 200 MB, paid plans scale up to 20 GB storage.

Find items fast with bin and shelf location tracking. Eliminate warehouse wandering, speed up order picking, streamline restocking, and train new staff quickly with precise storage locations for every item.

Ensure inventory accuracy with guided counting sessions that identify discrepancies, calculate variances, and automatically adjust your books to match physical counts. Eliminate manual calculations and confidently track shrinkage.

Maintain accurate inventory across multiple sites with tracked transfers. Move stock between warehouses, consignment locations, or sales points while maintaining clear accountability and preventing items from getting lost in transit.

Prevent stockouts and production delays with automatic alerts. Get notified before critical materials run out, avoid expensive rush orders, and maintain optimal stock levels with customizable low-stock thresholds.

Manage inventory separately across multiple warehouses, production spaces, retail stores, or consignment shops — and transfer stock between them.

Maintain vendor accountability and track purchasing commitments with formal purchase orders. Lock in negotiated pricing, monitor outstanding orders, and automatically convert to inventory when goods arrive.

Avoid overstocking and waste while preventing stockouts. Get intelligent reorder recommendations that balance vendor lead times, seasonal demand, and usage trends to optimize inventory investment and cash flow.

Track and categorize inventory losses to identify patterns and reduce costs. Record waste, spoilage, damage, theft, and personal use separately from standard adjustments for accurate loss accounting and process improvement insights.

Know exactly what goes into every batch with automatic ingredient consumption tracking and complete lot traceability from raw materials through to finished products.

Ensure consistent quality and accurate scheduling with step-by-step instructions that include optional time estimates for each stage of production.

Avoid production delays by documenting required equipment for each recipe — your team knows exactly what tools they need before they start.

Adjust batch sizes effortlessly — scale recipes up or down and watch all ingredient quantities recalculate automatically.

Create reusable intermediate components that become ingredients in multiple finished products, simplifying complex builds and maintaining consistency across your product line.

Keep customers safe and labels accurate — allergens automatically flow from ingredients through recipes to finished products.

Generate professional nutrition facts labels in seconds — calories, macros, vitamins, and minerals calculate automatically from your ingredients.

Skip the tedious data entry — instantly add common ingredients with nutrition facts, allergens, and density values already filled in.

Track year-to-date gross sales against your state's cottage food revenue cap, with a pace projection that warns you before you hit it.

Meet labeling requirements and provide transparency to customers by tracking where each ingredient comes from.

Generate print-ready cottage food disclosure labels — the disclosure wording your state requires, at the minimum font size it mandates where one applies — pulled together with your operator name, ingredients, allergens, net weight, and lot code in one click.

Built for home bakers and cottage food producers — get professional tools without the complexity or cost of enterprise manufacturing software.

Sleep better knowing you can trace every ingredient from supplier to customer — complete batch/lot tracking gives you recall-ready records in seconds.

Never waste ingredients or risk using expired materials — track expiration dates to use items before they go bad.

Photograph a handwritten craft-fair tally sheet, paper order form, market notebook, or consignment statement — and AI drafts the sale for you: products matched to your catalog, quantities and prices filled in, payment methods mapped, and the customer attached when named. Review and confirm instead of typing in a weekend of sales by hand, and stock updates automatically.

Sell multiple products together as bundles or gift sets with automatic inventory deduction for each component item.

Monitor products placed on consignment at shops, galleries, or retail partners with location-based inventory and sales tracking.

Track sales of digital downloads, online courses, and services alongside physical products — all in one system.

Operate in your local currency — choose from over 100 world currencies including USD, EUR, GBP, CAD, AUD, and more.

Create and manage product variants like size, color, or material — each with its own SKU, pricing, and inventory levels.

Handle customer returns and exchanges with automatic inventory adjustments and refund documentation.

Create and track sales orders with customer details, line items, pricing, and fulfillment status.

Document products donated to nonprofits and charities with proper valuation for tax deduction records.

Organize customers into groups (wholesale, retail, local) and automatically apply group-specific pricing and discounts, plus criteria-based smart segments computed from each customer’s revenue, orders, and VIP status.

See what each customer has bought, how often they order, and which products they love most — helping you build stronger relationships and personalize your service.

Track where each customer discovered your business — craft fairs, Instagram, word-of-mouth, online marketplaces — so you know which marketing efforts actually work.

Know which customers are actually profitable — lifetime profit and margin computed from your recorded item costs, not just revenue.

Store contact information, addresses, and notes for all your vendors, customers, and charity partners in one organized directory.

Know how long each vendor takes to deliver and their minimum order requirements — so you can plan purchases and avoid stockouts.

See how vendor prices have changed over time to spot trends, forecast future costs, and strengthen your negotiating position.

Turn a product into a marketplace-ready Etsy listing in seconds — an AI-drafted title, description, tags, and materials list built from data you already keep: the product's name, price, variants, net contents, and its recipe. Review and edit the draft in place, copy it straight into Etsy, or save it back to the product. Nothing publishes without your review.

Connect your Etsy shop to sync listings and orders, and push inventory counts back to Etsy automatically. OAuth-secured sync with a per-event ledger so reconciliation against Etsy reports is straightforward.

A single hub for every connected marketplace — see connection status, sync activity, and imported transactions across all your shops in one place. Built to scale: today the hub manages your Etsy connection; new marketplaces are added without breaking the workflow you already know.

Orders and inventory sync automatically in the background on a frequent built-in schedule, with a manual sync button on every connection so you can pull fresh data on demand whenever you want.

Compare marketplace, direct, and in-person sales side by side — revenue, fees, COGS, and true margin per channel — and know whether the marketplace is still worth it after fees.

See how many days each product sat at zero stock and what those gaps likely cost you in missed revenue — so restocking gets prioritized by real money, not gut feel.

Find out what your craft actually pays you per hour — computed from the labor time embedded in the products you really sold, not what you hope to earn.

See your business performance at a glance — revenue trends, inventory health, best sellers, and profit margins all on one screen.

Know which markets actually make you money — a per-event P&L for every craft fair, market day, and pop-up, with booth fees and travel counted against that day's sales.

Do your customers come back? Cohort retention grids, repeat-purchase rates, and a list of regulars who went quiet — ready for a friendly nudge.

Find products that haven't sold in months so you can discount them, bundle them, or stop making them altogether.

Understand your profitability with income statements and P&L reports showing revenue, COGS, expenses, gross profit, net profit, and margin percentages.

Know the total dollar value of your inventory at any point in time for accurate balance sheets and financial statements.

Simplify tax time with a report that organizes your income, COGS, and expenses into the correct IRS Schedule C line items for sole proprietors.

Create professional price lists to share with wholesale customers, at markets, or for internal reference.

Plan a selling season from last year's numbers — what to make, what to order, and when to order it, worked back from your suppliers' lead times.

See your business in pictures — a year of sales as a calendar heatmap, a revenue-to-profit waterfall, a money-flow sankey, a product portfolio treemap, a margin vs. volume quadrant, and ABC analysis.

One report lists how many of each product you can build from the materials on your shelf, which ingredient runs out first, and what it costs to unlock the next batch.

See exactly who changed what and when with a permanent record of every edit, deletion, and transaction in your account.

Control what each team member can see and do by assigning roles with different permission levels — from full access to read-only.

Your business data is encrypted, backed up, and securely hosted in the cloud — accessible anywhere, protected always.

Log in with your Google or Facebook account — or use magic links sent to your email for passwordless access.