Measure Guide
Reports and analytics to understand your business performance
How to read your numbers in Ardent Seller
Reports answer the common questions: "What did I sell?" (Income Statement, P&L), "What's on hand and at what cost?" (Inventory Valuation, Stocktake), "What can I write off?" (Schedule C, Donations, Depreciation), "What changed and when?" (Audit Trail, Traceability), and "What needs attention?" (Pricing Health, Dead Inventory). All reports live under Reports in the sidebar, grouped exactly as below: Operations, Financial, and Planning. Most include location filters and export to CSV; many also print or download as PDF.
Common Report Filters
Most reports share a common filter bar at the top:
- Date Range — period reports offer presets (This Month, Last Month, This Quarter, Last Quarter, This Year, Last Year) or a custom start and end date
- Location — a multi-select location filter to view one location, several, or all of them
- Marketplace Channel — on the financial statements, when a marketplace is connected: all channels, direct sales only, all marketplaces, or a single shop
- Actions menu — export the report as CSV; most reports also offer Download PDF and Print
Operations
Perform Stocktake
Use this report to perform a physical inventory count.
Enter physical counts next to each item’s system quantity — variances are calculated as you type
Summary shows how many items you’ve counted and how many have a variance
Creating the stocktake posts a stocktake transaction that adjusts inventory to your counts
Filter by location and category to count in smaller batches
Prefer step-by-step? The Guided Stocktake workflow (linked from the report) walks through the same count
Equipment Usage
Track equipment usage hours, frequency, and patterns.
Summary cards: total equipment tracked, total usage hours, and most-used equipment
Per-equipment detail: times used, total hours, and average hours per use
Date range presets plus location filter for multi-location equipment
Footer row with totals for usage count and hours
Traceability
Trace ingredients from purchase through production to sale.
Forward traceability: what products were made from a specific batch of ingredient
Backward traceability: what ingredients went into a specific finished product
Shows the full chain: purchase → production → sale with batch numbers at each step
Columns: item name, batch/lot number, source, destination, date, quantity, unit
Essential for food safety recalls and supplier issue investigation
Audit Trail
View all changes across your account.
Shows every create, update, duplicate, and delete action across your records
Columns include date/time, the user who made the change, the action, and old vs new values
Filter by record type (inventory, transactions, team members, and more), action type, and location
Export CSV or PDF, or print, for compliance documentation
Financial
Income Statement
Profit & Loss report for the selected period.
Revenue section: sales revenue, other income, and surcharges, less discounts = net revenue
Cost of goods sold and gross profit
Expense lines: operating expenses, marketplace fees and advertising, shipping, transaction fees, waste, losses, and donations
Net profit, plus tax collected — marketplace-collected tax is shown separately since it is not your liability
Filter by direct sales vs marketplace channels when a marketplace is connected
Profit & Loss
Income and expenditure report for the selected period.
Classic running-statement layout: Revenue, Cost of Goods Sold, Gross Profit, Expenses, and Net Profit or Loss
Same underlying figures as the Income Statement, formatted as a traditional P&L statement
Tax collected is listed as a liability, separate from revenue
Export CSV or PDF, or print
Sales & Expenditure
Sales revenue and expense report for the selected period.
Sales section: sales revenue and surcharges, less discounts = net sales
Expenses section: every expense line with total expenses
A quick health check when you don’t need the full income statement
Marketplace Statement
Marketplace activity summary across connected channels.
Sales and fees summary for the selected channel and period
Seller services section breaks out listing, advertising, and similar marketplace charges
Sales detail table: date, order, items, gross amount, fees, tax, and net
Requires a connected marketplace such as Etsy
Customer Sales
Per-customer revenue, orders, and average order value for the selected period.
Summary cards: customer count, total revenue, and total orders for the period
Per-customer rows: revenue, orders, average order value, groups, and repeat-buyer status
Filter by customer group, or summarize the table by group for per-group subtotals
Customers & Revenue by Source
Customers acquired and revenue earned grouped by referral source for the selected period.
One row per referral source: customers, revenue, average order value, and orders
Shows which channels (markets, social, word of mouth, and so on) actually pay off
Referral sources are defined in Settings and set on each customer record
Donations
Donation summary for tax reporting and charitable contribution tracking.
Lists all donation transactions by date and charity recipient
Shows donation amounts and descriptions
Totals by charity for easy reporting
Export for tax records
Inventory Valuation
On-hand inventory value at the beginning and end of the selected period.
Each item shows beginning and ending quantity and value, plus the change over the period
Grouped by inventory category with per-category subtotals
Overall totals: beginning value, ending value, and change — useful for balance sheet and cost of goods sold work
Filter by location for multi-location businesses
Depreciation Schedule
Depreciation tracking and book values for equipment assets.
Shows each depreciable asset with purchase date, acquisition cost, and method
Calculated values: annual depreciation, accumulated depreciation, current book value
Remaining useful life and residual/salvage value
Filter by location; export CSV or PDF for tax preparation
Pricing Health
Every sellable item’s margin against your target — below-cost flags, cost sources, and what-if pricing.
Summary band: items analyzed, below cost, below target, missing cost data, missing price, and average margin
One row per sellable item: price, unit cost, margin, gap to your target margin, and 90-day sales
Set your target margin and cost assumptions in the report settings
Optional AI Pricing Advisor panel suggests specific price changes (enable the AI pricing advisor in Account Preferences)
Planning
Replacement Planning
Monitor equipment lifespan and plan for replacements.
Three status categories: In Good Condition (<25% used), Moderate Wear (25-75%), Needs Replacement (>75%)
Summary cards show count of equipment in each status category
Per-equipment detail: purchase date, expected life, total hours, lifespan percentage with progress bar
Color-coded status: green (continue use), amber (budget for replacement), red (plan replacement soon)
Based on 2,000 work hours per year assumption
Only includes equipment with "Useful Life" configured
Price List
View active products and services with pricing.
Columns: location, name, SKU, category, unit, and price
Sortable table with pagination and a location filter
Export as CSV or PDF, or print — handy for wholesale sheets and price tags
Dead Inventory
Find products that aren’t selling, the cash tied up in them, and a suggested markdown to clear them.
Summary cards: total capital tied up, dead item count, and estimated recovery
Two modes: by last sale (finished products) or by last use (materials and ingredients)
Per-item detail: on hand, unit cost, capital tied up, last sold or used, and days idle
Suggested discount per item with estimated recovery — tune the idle threshold and markdown aggressiveness
Schedule C
IRS Schedule C (Form 1040) — Profit or Loss From Business report for US taxpayers.
Part I - Income: gross receipts, returns, COGS, other income, gross income
Part II - Expenses: categorized by IRS tax categories with line number mapping
Part III - Cost of Goods Sold: beginning inventory, purchases, ending inventory
Tentative Profit and Net Profit/Loss calculations
Shows business information (NAICS code, description, accounting method)
Flags uncategorized expenses for review
Filing guidance: lists required forms (4562, 8829, SE, 8995)
Disclaimer: consult a tax professional for official filing