What's new in Ardent Seller
Ardent Seller has shipped 43 new features and 72 total updates across 5 monthly releases. Every entry below is a real user-facing change — operational and internal work is left out on purpose.
For what's coming next, see the public roadmap. For live system health, see the status page. For the full feature catalog, see the features page.
Last updated
May 2026
Etsy connector launched publicly, trust pages went live (status, security, roadmap), and the partner program opened.
Etsy integration is live (Highlight)
Connect your Etsy shop, import listings, sync sales automatically, and see per-channel fees in one place.
See the Etsy integrationPublic roadmap (Highlight)
See every feature in active development, planned, or under consideration — pulled live from the same catalog that powers the features page.
See the roadmapSystem status & security pages (Highlight)
Live health probe for the web app and database, plus a plain-language tour of how your data is protected.
See the system status pagePartner program (Highlight)
Refer-and-earn for friends and founders, plus an affiliate program for creators. 20% recurring commission, NET-30 payouts.
See the partner program
New changes in May 2026
Public system status page
Live web and database health probes refresh every 60 seconds, with a static list of every third-party dependency and an incident history.
See the system status pageSecurity & data-handling page
Plain-language documentation of encryption at rest, multi-tenant isolation, backup policy, GDPR posture, and one-click data export.
See the security pagePublic roadmap
A live view of "Coming soon", "Planned", and "Under consideration" features — driven by the same catalog as the features and comparison pages.
See the roadmapPartner & affiliate program
Apply to become an Ardent Seller affiliate or refer friends through the new Refer-and-Earn flow. 20% recurring commission, NET-30 payouts.
See the partner programEquipment maintenance auto-creates an expense
When you log a maintenance event with a cost, an expense transaction now posts to your books automatically — no more double-entry.
See the features pagePromos hub at /watch
A dedicated home for our promotional videos, with per-video slug pages and clean video schema for search engines.
See the promos hubZoho Inventory comparison page
Side-by-side breakdown vs Zoho Inventory joins the existing Craftybase, Inventora, Sortly, Katana, MRPeasy, and Thrive pages.
See the Zoho Inventory comparison
Improved changes in May 2026
Equipment usage & maintenance history open as full pages
Previously cramped sheets — now a full-page view with proper filters, sorting, and column controls.
Faster home page
Smaller logo, deferred analytics scripts, fewer backdrop-blur layers, and a leaner critical-path. Real-world load times are noticeably quicker.
Accessibility sweep across the public site
Better keyboard focus, ARIA labels, contrast fixes, screen-reader announcements on filter and result changes, and accurate landmark structure.
Home page polish
Refreshed hero, rotating lead-magnet spotlight, sharper feature cards, expanded FAQ, and tightened SEO metadata.
See the home pageFree resources are no longer email-gated
Every free resource now downloads directly — no more email wall — making them easier to share and link from third-party blogs.
See free resources
Fixed changes in May 2026
Recipe costing workflow
Fixed an edge case where the costing step could miss certain ingredient categories when building or editing a recipe.
Initial-quantity double-count on new inventory items
Adding an item with an opening balance no longer occasionally double-counts the initial quantity in subsequent reports.
Dropdowns showing the wrong option on first paint
Resolved a race condition in selection controls that briefly showed an incorrect choice before hydrating.
Duplicate account creation on re-OAuth
Re-signing in with Google or Facebook on a returning browser no longer occasionally creates a duplicate account.
Equipment maintenance no longer decrements inventory
A maintenance expense used to subtract from "Total Spent" and decrement an inventory quantity — both are now correct.
April 2026
Marketplace foundation matured into a working Etsy integration, the in-app email program shipped, and documentation went live.
Etsy connection, listing import, and sales sync (Highlight)
Full OAuth, listing import with photos and analytics, automatic sales sync, fee classification, and a Marketplace Fees report.
See the Etsy integrationLifecycle email program (Highlight)
Welcome, first-inventory, first-transaction, first-recipe, monthly summary, weekly blog digest, billing alerts, and email-preference controls.
See the features pageDocumentation site at /docs (Highlight)
Quick Start, FAQ, glossary, use-case guides, workflow guides, and per-area reference — all browsable and searchable.
See the documentation
New changes in April 2026
Etsy marketplace integration
Connect with OAuth, import listings (with photos, descriptions, and analytics), sync sales automatically, and reconcile per-item fees.
See the Etsy integrationMarketplace Fees report
Breaks down listing, transaction, processing, shipping, regulatory, and ads fees by channel and time range.
See the features pageAuto-create products from imported listings
"Create Product" action on a marketplace listing scaffolds a finished-goods inventory item with the right name, SKU, and price.
Listing analytics
See Etsy view counts and favorites directly on each linked listing inside Ardent Seller.
Historical sales backfill
Backfill option lets newly connected shops pull a configurable window of past Etsy sales, classified by fee type.
Sales status filter
Filter sales transactions by paid, unpaid, refunded, and canceled status — useful for marketplace reconciliation.
In-app lifecycle emails
Welcome, first-inventory nudge, first-recipe nudge, first-transaction nudge, monthly summary, weekly blog digest, billing alerts, and plan recommendations.
Email preference controls
A dedicated /settings/email page to opt in or out of every email category, with a one-click unsubscribe in every message.
Documentation site at /docs
Quick Start, FAQ, glossary, use-case guides, workflow guides, video tutorials, and YouTube Shorts — all browsable and searchable.
See the documentationEtsy launch banner and welcome email
Existing accounts saw an in-product banner and a lifecycle email when the connector went live — both opt-in to take action.
About page with named editorial team
A real "who writes this" page replaces the previous anonymous footer byline — gives readers and AI retrievers something to cite.
See the about page
Improved changes in April 2026
Pricing page
Tighter copy, accurate plan prices in JSON-LD, an FAQ moved up the page, and improved visual hierarchy on plan cards.
See pricingFeatures and use-case pages
Each page got a structured summary, an FAQ block, better related-reading links, and OG images sized for social previews.
See the features pageInventory category icons across the UI
Distinct icons for raw, finished, products, subassembly, equipment, food, packaging, MRO, and labor categories make lists easier to scan.
Procedure step-by-step scaling
Each step in a procedure can now scale independently — useful when only certain steps depend on batch size.
Transaction list
Server-side search across transaction descriptions, transaction-status filter, partial recording, and a sales icon refresh.
Fixed changes in April 2026
Marketplace sync edge cases
Better handling of refunded sales, canceled mismatches, zero-amount entries, and out-of-window orders during initial sync.
March 2026
Marketplace connections framework, off-platform database backups, server-side pagination, and quality-of-life UI improvements.
Marketplace connections framework (Highlight)
OAuth-based connections with paused/active state, retry logic, configurable sync fields, and per-connection breadcrumbs and detail pages.
Off-platform weekly database backups (Highlight)
Weekly snapshots and daily storage backups land in an Ardent-managed AWS S3 bucket with Object Lock and KMS — independent of our database host.
See the security pageServer-side pagination for transactions (Highlight)
Transactions list now paginates and sorts server-side, with page sizes up to 200 and live counts.
New changes in March 2026
Marketplace connection management UI
Connect, pause, delete, and inspect marketplace connections from a dedicated Integrations area with per-platform filters and helpers.
Single and batch listing sync
Pull a single listing on demand or batch-sync the whole shop, with listing-status updates and configurable sync fields.
Listing status, descriptions, and quantity import
Listing import now captures full descriptions, active/draft/sold status, and live inventory quantity — including platform-side variant matching.
Marketplace data management
Marketplace-linked records show in the Data Management list with counts and a clean cleanup flow when you disconnect.
Auto-match imported listings to existing inventory
When a listing's SKU matches an existing item, the link is created automatically — no manual mapping required.
Audit-trail CSV export
Export the full audit-trail history (cursor-based, so the export is consistent even on large accounts).
Weekly off-platform database backups
Encrypted weekly database snapshots and daily storage backups go to our own AWS S3 bucket with Object Lock and KMS, independent of the primary database host.
See the security page
Improved changes in March 2026
Server-side pagination and search for transactions
Sorting, filtering, and search now run on the server, supporting page sizes up to 200 items with live result counts.
Renamed "Reorder" to "Replenish"
Across inventory, replenishment fields, and reports — clearer language for restocking your own raw materials.
New inventory categories
Added finished, products, and subassembly inventory categories to better support multi-stage manufacturing workflows.
See the features pageProduction runs
Empty-state guidance, configurable step direction, default sort by initiation date, and clearer "removed" badges.
Stocktake layout
Stocktake screens use shared location-entity helpers and read better on narrower viewports.
Fixed changes in March 2026
Marketplace token refresh
Backgrounded token refresh now retries cleanly and keeps long-running syncs from stalling on expired credentials.
Etsy OAuth connection routing
Resolved a routing edge case where the OAuth callback could land on a stale connection detail page after disconnect/reconnect.
Initial sync race condition
Auto-creating products during the very first sync no longer occasionally leaves orphan rows when two events land at once.
February 2026
Guided workflows, onboarding checklist, plan-change flow, and a hardened auth/security baseline.
Guided workflows (Highlight)
Step-by-step Record Sale and Inventory Transfer flows give new users a predictable path through their first real transactions.
Onboarding checklist widget (Highlight)
A dashboard widget that walks new accounts through the first product, recipe, transaction, and sale.
Plan change without re-checkout (Highlight)
Move between Free, Maker, Artisan, and Workshop plans directly in-app, with proration and webhook reconciliation.
See pricing
New changes in February 2026
Guided Record Sale and Inventory Transfer workflows
Multi-step guided flows that walk you through the most common transactions without leaving the workflow page.
Onboarding checklist
A first-week dashboard widget that tracks the steps to a complete setup: first product, first recipe, first transaction, first sale.
In-app plan changes
Upgrade, downgrade, or switch billing frequency from the Billing page — no re-checkout required.
See pricingSubscription reactivation
Cancelled accounts can reactivate without contacting support and resume where they left off.
Audit trail across all major entities
Every meaningful create/update/delete now lands in the audit trail with structured before/after change objects.
Skeleton loaders and toast notifications
Async screens show skeletons during data load; errors and successes surface as accessible toasts.
Improved changes in February 2026
Sign-up and complete-profile flow
First and last name are captured separately, copy is friendlier, and the "Complete Setup" step is now "Complete Sign Up" for clarity.
Sidebar and navigation
Sticky safe-area-aware sidebar, secondary-color accents, and reordered transaction links for less scrolling.
Pricing and signup-bonus copy
Clearer plan-comparison copy, accurate signup-bonus values, and consistent monthly/annual default frequency.
See pricingTightened security and validation
Server-side identity now always comes from the authenticated session; account IDs are passed end-to-end; webhook handlers tightened against replay and tampering.
See the security page
Fixed changes in February 2026
Stale checkout cleanup
Pending checkouts that abandoned mid-flow now self-heal on the next visit instead of blocking new purchases.
January 2026
Public launch — marketing site, sign-up and billing, end-to-end inventory and transactions, recipes and procedures, and the blog.
Public site & sign-up live (Highlight)
Marketing pages (/features, /pricing, /use-cases, /compare, /blog) and full sign-up + checkout for Free, Maker, Artisan, Workshop, and Pay-As-You-Go plans.
See the home pageEnd-to-end inventory and transactions (Highlight)
Raw, finished, products, food, packaging, equipment, MRO, and labor categories with purchases, sales, adjustments, transfers, waste, donations, and stocktakes.
See the features pageRecipes, procedures, and production runs (Highlight)
Full recipe costing, multi-step procedures, and production runs that consume raw materials and create finished inventory.
New changes in January 2026
Marketing site
Home, pricing, features, use-cases, blog, comparison pages, contact, and legal notices — all server-rendered and indexable.
See the home pageSign-up, billing, and team invites
Free, Maker, Artisan, Workshop, and Pay-As-You-Go plans, with monthly and annual frequencies, signup bonuses, and team member invitations.
See pricingInventory management
Multi-category inventory with variants, attributes, pricing tiers, batches, lots, barcodes, photo galleries, and file attachments.
See the features pageTransactions
Purchases, sales, adjustments, transfers, donations, waste, stocktakes, expenses, and income — with line-item costing and printable receipts.
Recipes and procedures
Build multi-stage recipes with ingredient costs, then run them as production runs that consume raw materials and create finished goods.
Vendors, customers, and locations
A unified Entities system covers vendors, customers, charity recipients, and your own location entities (storage, production, sales, primary).
Equipment depreciation
Track equipment as inventory with straight-line depreciation, useful life, residual value, and a depreciation schedule report.
Reports
Cost of goods, profit & loss, inventory valuation, depreciation schedule, sales by channel, transaction summaries, and more.
Dashboard with widgets
A configurable dashboard with cash-flow, recent transactions, low-stock, and at-a-glance KPIs — each widget can be hidden, resized, and reordered.
CSV import and export
Import inventory, transactions, vendors, customers, and procedures from CSV — and export any list back out for spreadsheets and accountants.
Google and Facebook social sign-in
Optional OAuth sign-in alongside email/password, with password-strength feedback and account-lockout protection.
Blog
Long-form articles on pricing, costing, marketplace selling, and small-batch manufacturing — searchable, taggable, and SEO-optimized.
See the blog
How this changelog works
A short, honest read so you know what to expect.
What counts as a changelog entry?
Anything a customer or visitor can see or use: a new feature, a new public page, a new free resource, a meaningful UX or performance improvement, or a user-visible bug fix. We deliberately leave out infrastructure work, CI pipelines, refactors, and marketing-automation tooling — that work is real, but it does not change what you experience in the product.
How often is this updated?
We post a new release entry at the end of each month, and we may add late-breaking items within the current month's section as soon as they ship. The "Last updated" stamp at the top of the page reflects the most recent edit, and the sitemap entry moves with it.
Why are some months bigger than others?
Some months ship marquee features (the Etsy connector launch, the trust-page set) and some months focus on quality-of-life improvements. We do not pad smaller months with internal work just to make them look busier — an honest entry list is more useful than a long one.
How does this relate to the roadmap?
The roadmap shows what is coming next; the changelog shows what has already shipped. When an item flips from "Coming soon" to live on the features page, it also lands here for the month it shipped — that is the handoff between the two surfaces.
How do I see what changed in a specific area of the product?
Most entries link to the matching feature, page, or resource so you can jump straight to the surface that changed. If you want a full inventory of what the product does today, the features page is the canonical catalog.
Tell us what to ship next
Customer feedback is the biggest driver of what moves from considering to planned to coming soon — and from there onto this page.