Pricing

A transaction is any recorded event that affects your inventory quantities, costs, or financials. Each entry counts as one transaction regardless of how many line items it contains. The full list of transaction types is:

• Purchases — buying materials or supplies from vendors
• Sales — selling products to customers
• Production — manufacturing or assembling products (the output transaction and ingredient consumption each count separately)
• Transfers — moving inventory between locations (each send or receive counts separately)
• Adjustments — correcting inventory counts or costs
• Stocktakes — recording physical inventory counts
• Expenses — recording business expenses
• Income — recording other business income
• Waste & Loss — recording damaged, expired, or lost inventory
• Donations — donating inventory to charities
• Initial inventory — setting the starting quantity and cost when adding a new inventory item

What does NOT count: editing item details (name, description, photos), managing recipes or procedures without running production, updating settings, or browsing reports.

Typical usage: a small bakery might average 30–50 transactions per month — a handful of ingredient purchases, daily production runs, and regular sales. A craft seller doing weekend markets may use fewer than 20.

It depends on your transaction volume and team size:

• Free — Up to 20 transactions/month with 2 users and 2 locations. Great for testing or very light use.
• Starter ($15/mo) — Up to 50 transactions/month with 2 users and 2 locations. Ideal for small sellers.
• Pro ($35/mo) — Up to 150 transactions/month with 3 users and 3 locations. Best for growing businesses.
• Pay As You Go — Unlimited everything, billed by usage. Best for high-volume or seasonal businesses.

The Starter and Pro plans offer predictable, flat-rate pricing — you pay the same amount each month with no surprise costs. The Pay As You Go plan means you only pay for what you use, so quiet months cost nothing beyond the free credit allowance, and busy or seasonal periods scale automatically without needing a plan change.

If you're unsure, start with the Free plan and upgrade when you need more capacity.

Credit-based pricing applies only to the Pay As You Go plan. You pay a one-time $5 setup fee and then only pay for what you use. Usage is measured in credits, and each credit costs $1.00. Every month you receive 20 free credits that can be applied to any usage — transactions, additional users, locations, or audit trail upgrades. Transaction credit rates are graduated: First 30 transactions: 1 credit each; Transactions 31-50: 0.8 credits each; Transactions 51-100: 0.4 credits each; Transactions 101+: 0.1 credits each. Additional users, locations, and higher audit trail retention tiers also incur monthly credit costs, all deducted from your free allowance first. The Starter and Pro plans use simple flat-rate pricing instead. Use the pricing calculator above to estimate your monthly cost.

The Starter plan ($15/month) gives you 50 transactions per month, 2 users, 2 locations, and 30-day audit trail. The Pro plan ($35/month) gives you 150 transactions per month, 3 users, 3 locations, and 30-day audit trail. Both are simple flat-rate subscriptions — no credits, no usage tracking, just a fixed monthly price.

The Free plan lets you use all features with up to 20 transactions per month, 2 users, and 2 locations. No credit card is required. When you need more capacity, upgrade to a paid plan.

When you first subscribe to a paid plan, you receive a one-time signup bonus to help you set up your inventory and backfill historical data.

• Starter — 50 bonus transactions, added on top of your monthly limit
• Pro — 150 bonus transactions, added on top of your monthly limit
• Pay As You Go — 50 bonus credits ($50 value), applied to any usage

All signup bonuses expire one month after your subscription starts and are only granted once per account — changing plans does not grant a new bonus. The Free plan does not include a signup bonus.

Yes, you can upgrade or downgrade your plan at any time. When upgrading, the new plan takes effect immediately. When downgrading, it takes effect at the end of your current billing period. All your data is preserved when switching plans.

On the Pay As You Go plan, it includes 2 users and 2 locations. Additional users cost 10 credits/month each, and additional locations cost 10 credits/month each. On the Starter and Pro plans, users and locations are capped at the plan limit (Starter: 2 users, 2 locations; Pro: 3 users, 3 locations). Upgrade your plan if you need more.

The audit trail records all changes made to your business data, providing transparency and accountability. On the Free plan, you get 2-day retention. On Starter and Pro, you get 30-day retention included. On Pay As You Go, you can choose your retention tier: 2 days (included), 30 days (10 credits/month), 60 days (50 credits/month), Unlimited (100 credits/month). You can change your audit trail tier at any time on the PAYG plan.

For the Starter and Pro plans, you are billed a fixed amount monthly. For the Pay As You Go plan, the one-time setup fee is charged when you subscribe, and then credits are billed monthly based on your peak usage during the billing period.

Peak usage means the highest level of resource consumption recorded during a billing period. This applies to the Pay As You Go plan. For transactions, it is the total number of transactions you process that month — deleting a transaction afterward does not lower your count. For users and locations, it is the maximum number active at any point during the month. For audit trail retention, if you upgrade to a higher tier mid-month and then downgrade, you are billed at the higher tier for that period.

Yes. While the number of inventory items you can track is unlimited, adding new inventory requires setting an initial quantity and cost, which counts as a transaction.

Yes, you can upgrade to the Starter, Pro, or Pay As You Go plan at any time. All your existing data is preserved.

We offer something better than a free trial: a Free plan that never expires. You can use Ardent Seller with all features included for as long as you like, with no time pressure and no credit card required. When you need more capacity, choose the plan that fits your needs.

For the Pay As You Go plan, we offer a 30-day money-back guarantee on the setup fee. If you cancel within 30 days and stay within the 20 free monthly credits, you can get the $5 setup fee fully refunded. Usage-based charges are non-refundable as they reflect actual usage. For Starter and Pro plans, you can cancel anytime and your plan will remain active until the end of the billing period. Partial-month refunds are not available.