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Simple Pricing for Makers & Small Sellers

Every feature on every plan — no paywalls, no premium tiers. Pick the pricing model that fits your business.

“Etsy” is a trademark of Etsy, Inc. This application uses the Etsy API but is not endorsed or certified by Etsy, Inc.

Two ways to pay — every feature included

Flat-Rate Plans

Predictable cost from $19/mo · annual billing saves 2+ months

Pay As You Go

No monthly fee · 50 free transactions/month · volume discounts

Showing monthly pricing.
All features includedUnlimited inventoryCancel anytime

Free

$0/month

Best for hobbyists and testing

50
transactions per month
+ 75 startup bonus
expires 1 mo
Start Free

No credit card required

  • 2 users
  • 2 locations
  • 200 MB storage
  • 7-day audit trail
  • 1 connected shop

Maker

$19/month

Small sellers ready to grow

150
transactions per month
+ 300 startup bonus
expires 1 mo
Get Started
  • 2 users
  • 2 locations
  • 1 GB storage
  • 30-day audit trail
  • 1 connected shop
Most Popular

Artisan

$49/month

Busy sellers with higher volume

500
transactions per month
+ 1000 startup bonus
expires 1 mo
Get Started
  • 3 users
  • 3 locations
  • 5 GB storage
  • 30-day audit trail
  • 2 connected shops

Workshop

$89/month

Teams scaling production & sales

1000
transactions per month
+ 2000 startup bonus
expires 1 mo
Get Started
  • 5 users
  • 5 locations
  • 20 GB storage
  • 60-day audit trail
  • 3 connected shops

Pay As You Go

$0/month base

Seasonal sellers — no monthly fee

Unlimited
pay per transaction with credits
30 free credits/mo
+ 50 startup bonus
expires 1 mo
Get Started
  • Unlimited users
  • Unlimited locations
  • Unlimited storage
  • 7-day audit trail (upgradeable)
  • Unlimited connected shops

How many transactions will I need?

Every business is different. Here's what typical usage looks like for sellers like you.

Hobby & Weekend Seller

Occasional craft fairs, farmers markets, or online sales

Typical monthly activity

  • 2–4 supply purchases
  • 5–10 sales (+ marketplace fees if on Etsy)
  • 1–2 production runs (2 txns each)
  • 0–2 business expenses
15–35
transactions/month
Recommended
Free

Solo Maker or Home Baker

One-person operation selling at markets, online, or from a home kitchen

Typical monthly activity

  • 4–8 ingredient or supply purchases
  • 10–20 sales (+ 2–3 marketplace fee txns per sale)
  • 4–8 production runs (2 txns each)
  • 3–6 business expenses
  • 2–4 adjustments or stocktakes
50–115
transactions/month
Recommended
Maker ($19/mo)

Small Bakery or Craft Shop

A small storefront or home bakery with regular customers

Typical monthly activity

  • 6–12 ingredient or supply purchases
  • 20–40 sales (+ marketplace fee txns)
  • 6–12 production runs (2–3 txns each)
  • 5–10 business expenses
  • 3–6 adjustments, transfers, or stocktakes
130–260
transactions/month
Recommended
Artisan ($49/mo)

Multi-Channel Seller

Selling across multiple channels like online shops, local markets, and boutique wholesale

Typical monthly activity

  • 8–15 vendor purchases
  • 40–80 sales (+ marketplace fee txns)
  • 10–20 production runs (2–3 txns each)
  • 5–10 business expenses and transfers
160–420
transactions/month
Recommended
Artisan ($49/mo)

Busy Production Workshop

Multiple product lines, team members, and locations

Typical monthly activity

  • 15–25 vendor purchases
  • 100–200 sales (+ marketplace fee txns)
  • 30–50 production runs (2–3 txns each)
  • 8–15 business expenses
  • 10–20 transfers and adjustments
500–850
transactions/month
Recommended
Workshop ($89/mo)

Seasonal Seller

Peak holiday or summer rushes with quiet off-season months

Typical monthly activity

  • Quiet months: 10–25 transactions
  • Peak months: 200–600+ transactions
  • No cost during the off-season
  • Scales up automatically for busy periods
10–600+
transactions/month
Recommended
Pay As You Go (30 free credits/mo)

Pay As You Go Credit Pricing

With the Pay As You Go plan, you only pay for what you use. Credits are billed monthly based on your peak usage.

Transactions

First 50 transactions 0.6 cr
Transactions 51-150 0.3 cr
Transactions 151-500 0.12 cr
Transactions 501-1,000 0.06 cr
Transactions 1,001+ 0.03 cr

Users & Locations

2 users includedFree
Extra user10 cr/mo
2 locations includedFree
Extra location10 cr/mo

Audit Trail

7 days Free
30 days 10 cr/mo
60 days 50 cr/mo
Unlimited 100 cr/mo

Storage

Per GB/month (peak)0.25 cr/mo

Integrations

Connected shopsUnlimited
Per-shop feeFree

Plan Cost Comparison

Enter your expected usage below to see which plan fits best and what it would cost.

Quick presets

20
01,500

Slider uses a non-linear scale — drag toward the right for higher volumes.

Monthly Annual
Showing monthly pricing

Free

Best value
$0.00
Free forever
50 txns/mo
2 users
2 locations
7-day audit trail
200 MB storage

Maker

$19.00
per month
150 txns/mo
2 users
2 locations
30-day audit trail
1 GB storage

Artisan

$49.00
per month
500 txns/mo
3 users
3 locations
30-day audit trail
5 GB storage

Workshop

$89.00
per month
1000 txns/mo
5 users
5 locations
60-day audit trail
20 GB storage

Pay As You Go

$0.00
per month
Unlimited transactions
Unlimited users
Unlimited locations
Configurable audit trail
Unlimited storage

Transaction Credits

TierQtyRateCredits
First 50 transactions20 0.6 cr 12
Transaction subtotal12 credits

Additional Usage

Additional users (0 x 10 cr) 0 credits
Additional locations (0 x 10 cr) 0 credits
Audit trail (7 days) 0 credits
Storage (0 GB x 0.25 cr) 0 credits
Gross subtotal12 credits
Free credits (30/month) −12 credits
Monthly 0 credits
Estimated cost $0.00

Fully covered by your 30 free monthly credits.

Free reference · 11-page PDF

Still weighing this against your spreadsheet?

Fair question — and we wrote the framework for answering it honestly. The Decision Guide walks through what each one is actually good at, the warning signs you've outgrown a sheet, the hidden costs most sellers don't count, and a self-assessment scorecard. No email required.

Read the Decision Guide

Frequently Asked Questions

Every plan — including Free — gives you access to all features. The only differences are transaction limits, team size, and storage. There are no feature gates or paywalls.

If you want predictable monthly costs, choose one of the flat-rate plans (Maker, Artisan, or Workshop). You pay the same fixed amount each month with no surprise charges — just pick the tier that matches your volume.

If your business is seasonal or variable, the Pay As You Go plan is a great fit. Quiet months cost little or nothing, and busy months scale automatically — no plan changes needed. It also supports high-volume operations with no transaction caps, so you're never limited by a plan ceiling.

Not sure yet? Start with the Free plan and upgrade anytime.

A transaction is any recorded event that affects your inventory quantities, costs, or financials. Each entry counts as one transaction regardless of how many line items it contains. The full list of transaction types is:
  • Purchases — buying materials or supplies from vendors
  • Sales — selling products to customers
  • Production — manufacturing or assembling products (the output transaction and ingredient consumption each count separately)
  • Transfers — moving inventory between locations (each send or receive counts separately)
  • Adjustments — correcting inventory counts or costs
  • Stocktakes — recording physical inventory counts
  • Expenses — recording business expenses
  • Income — recording other business income
  • Waste & Loss — recording damaged, expired, or lost inventory
  • Donations — donating inventory to charities
  • Initial inventory — setting the starting quantity and cost when adding a new inventory item
What does NOT count: editing item details (name, description, photos), managing recipes or procedures without running production, updating settings, or browsing reports.

Credit-based pricing applies only to the Pay As You Go plan. There are no setup fees — you only pay for what you use. Usage is measured in credits, and each credit costs $1.00. Every month you receive 30 free credits that can be applied to any usage — transactions, additional users, locations, storage, or audit trail upgrades. Transaction credit rates are graduated: First 50 transactions: 0.6 credits each; Transactions 51-150: 0.3 credits each; Transactions 151-500: 0.12 credits each; Transactions 501-1,000: 0.06 credits each; Transactions 1,001+: 0.03 credits each. Additional users, locations, storage (0.25 credits per GB), and higher audit trail retention tiers also incur monthly credit costs, all deducted from your free allowance first. The Maker, Artisan, and Workshop plans use simple flat-rate pricing instead. Use the pricing calculator above to estimate your monthly cost.

When you sign up, you receive a one-time signup bonus to help you set up your inventory and backfill historical data.
  • Free — 75 bonus transactions, added on top of your monthly limit
  • Maker — 300 bonus transactions, added on top of your monthly limit
  • Artisan — 1000 bonus transactions, added on top of your monthly limit
  • Workshop — 2000 bonus transactions, added on top of your monthly limit
  • Pay As You Go — 50 bonus credits ($50 value), applied to any usage
All signup bonuses expire one month after they are granted. If you upgrade to a plan with a larger bonus, you'll receive the difference as additional bonus.

You can switch between Maker, Artisan, and Workshop at any time — upgrades take effect immediately, and downgrades apply at the end of your billing period. If you upgrade to a plan with a larger signup bonus, you'll automatically receive the difference as additional bonus transactions. You can also switch between monthly and annual billing on the same plan. Switching between a flat-rate plan (Maker/Artisan/Workshop) and Pay As You Go requires cancelling your current subscription first, then resubscribing after it expires. This is a payment provider limitation. All your data is always preserved.

On the Pay As You Go plan, it includes 2 users and 2 locations. Additional users cost 10 credits/month each, and additional locations cost 10 credits/month each. On the flat-rate plans, users and locations are capped at the plan limit (Maker: 2 users, 2 locations; Artisan: 3 users, 3 locations; Workshop: 5 users, 5 locations). Upgrade your plan if you need more.

The audit trail records all changes made to your business data, providing transparency and accountability. On the Free plan, you get 7-day retention. On Maker and Artisan, you get 30-day retention included. On Workshop, you get 60-day retention included. On Pay As You Go, you can choose your retention tier: 7 days (included), 30 days (10 credits/month), 60 days (50 credits/month), Unlimited (100 credits/month). You can change your audit trail tier at any time on the PAYG plan.

Each plan includes a storage cap for photos and file uploads: Free 200 MB, Maker 1 GB, Artisan 5 GB, Workshop 20 GB, and Pay As You Go Unlimited (billed at 0.25 credits per GB per month based on peak usage). When your storage limit is reached, new uploads are blocked until you delete existing files or upgrade to a plan with a higher cap. You can check your current storage usage in Settings > Billing.

Marketplace integrations are included on every plan, with a per-plan cap on the number of shops you can connect at once: Free 1 shop, Maker 1 shop, Artisan 2 shops, Workshop 3 shops, and Pay As You Go unlimited. There is no separate per-shop subscription fee on any plan — connecting a shop is free, and only the order activity that flows through it counts toward your transaction limit (flat-rate plans) or transaction credits (PAYG). Etsy is live today; Shopify and Faire are on the roadmap.

Every plan can backfill orders up to all time when you connect a marketplace — there is no per-plan window cap. The setup wizard suggests a sensible starting window based on your plan (Free 3 days, Maker 7 days, Artisan 30 days, Workshop 90 days, Pay As You Go 7 days), but you can override it to anything from 3 days to all time.

The real constraint is your monthly transaction limit. Imported orders count as regular transactions, so on flat-rate plans (Free 50/mo, Maker 150/mo, Artisan 500/mo, Workshop 1000/mo) excess imports are queued and import gradually over multiple billing periods — they're never blocked or denied. On Pay As You Go there's no monthly cap, so a long backfill imports continuously and is paid for via the graduated transaction credit tiers.

In practice: a Maker-plan shop importing a year of Etsy sales doesn't burn through a year of activity in one month — it spreads across as many billing periods as the volume requires.

For the Maker, Artisan, and Workshop plans, you can choose monthly or annual billing. Annual billing gets you 2+ months free. For the Pay As You Go plan, there is no setup fee — credits are billed monthly based on your peak usage during the billing period.

Yes! All three flat-rate plans (Maker, Artisan, and Workshop) offer annual billing with 2+ months free. Annual prices: Maker $180/year, Artisan $480/year, Workshop $888/year. You can switch between monthly and annual billing at any time from your billing settings.

Peak usage means the highest level of resource consumption recorded during a billing period. This applies to the Pay As You Go plan. For transactions, it is the total number of transactions you process that month — deleting a transaction afterward does not lower your count. For users and locations, it is the maximum number active at any point during the month. For audit trail retention, if you upgrade to a higher tier mid-month and then downgrade, you are billed at the higher tier for that period.

Yes. While the number of inventory items you can track is unlimited, adding new inventory requires setting an initial quantity and cost, which counts as a transaction.

Yes, you can upgrade to the Maker, Artisan, Workshop, or Pay As You Go plan at any time. All your existing data is preserved.

We offer something better than a free trial: a Free plan that never expires. You can use Ardent Seller with all features included for as long as you like, with no time pressure and no credit card required. When you need more capacity, choose the plan that fits your needs.

For the Pay As You Go plan, there is no setup fee, so there is nothing to refund upfront. Usage-based charges are non-refundable as they reflect actual usage. For Maker, Artisan, and Workshop plans, you can cancel anytime and your plan will remain active until the end of your current billing period. Partial-period refunds are not available, whether you are on monthly or annual billing.

Accounts on the Free and Pay As You Go plans are subject to an inactivity policy. If no qualifying activity is detected, your account will be warned, then locked, and eventually have its data permanently deleted. Free plan: warning at 30 days, lock at 60 days, deletion at 75 days. Pay As You Go: warning at 60 days, lock at 90 days, deletion at 180 days. For Free accounts, logging in or recording a transaction resets the clock. For PAYG accounts, only transactions count. You'll receive email notifications before any action is taken. Locked accounts can be reactivated instantly by logging in, and you can download a complete copy of your data from the lock screen before the deletion deadline. Maker, Artisan, and Workshop plans are fully exempt from the inactivity policy.

Pick the plan that fits — change anytime.

Start on the Free plan with every feature included, or jump straight to a flat-rate plan or Pay As You Go. Upgrade, downgrade, or switch billing frequency whenever you like — your data stays put.

Start free today Explore features

No credit card required. Free plan available forever.