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Billing & Plans

What each plan includes, how credits work, and how to change plans

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Every feature on every plan — only the limits differ

Ardent Seller has five plans: Free, three flat-rate tiers (Maker, Artisan, Workshop), and a usage-based Pay As You Go plan. There are no feature gates — the Free plan runs the same recipes, reports, integrations, and AI tools as Workshop. Plans differ only in monthly transaction volume, team size, locations, storage, audit-trail retention, and AI allowances. Billing lives at Settings → Billing (account owner only), and payments are processed by Lemon Squeezy.

The five plans at a glance

Plan limits and prices
PlanPriceTransactionsUsersLocationsStorageAudit trailShops
Free$050/mo22200 MB7 days1
Maker$19/mo or $180/yr150/mo221 GB30 days1
Artisan$49/mo or $480/yr500/mo335 GB30 days2
Workshop$89/mo or $888/yr1,000/mo5520 GB60 days3
Pay As You Go$1/credit, usage-basedUnlimitedUnlimitedUnlimitedUnlimitedConfigurableUnlimited

"Transactions" are recorded events per month — purchases, sales, production, transfers, adjustments, and so on (see How Stock Moves for the full list). The number of inventory items you can track is unlimited on every plan. "Shops" is how many marketplace shops (such as Etsy) can be connected at once. Storage covers photos and file attachments; when a plan's cap is reached, new uploads are blocked until you delete files or upgrade — existing files are never deleted. There are no setup fees on any plan.

AI feature allowances

Monthly AI allowances by plan
Per monthFreeMakerArtisanWorkshopPay As You Go
AI document imports (invoices + Snap-a-Sale, shared)325752001 credit each
AI pricing analyses1515402 credits each
AI listing copy generations5401203001 credit each

AI document imports cover both invoice import and Snap-a-Sale from one shared allowance. Only successful runs count — a failed extraction, analysis, or generation never uses your allowance or credits. On Pay As You Go there is no monthly cap; each successful run is billed the listed credits instead. See the AI features guide for what each tool does.

Monthly vs annual billing

The three flat-rate plans can be billed monthly or annually, and annual billing saves you 2+ months: Maker is $180/year (vs $228 paid monthly), Artisan is $480/year (vs $588), and Workshop is $888/year (vs $1,068). Free and Pay As You Go have no annual option — Free costs nothing, and Pay As You Go bills monthly on usage.

You can switch between monthly and annual on the same plan at any time from Settings → Billing using the Change Plan button — pick your current plan with the other frequency and confirm. Lemon Squeezy prorates the charge for the remaining time in your current billing period.

How Pay As You Go works

Pay As You Go has no monthly fee and no caps. Usage is measured in credits at $1 per credit, and every month the first 30 credits are free — spendable on any usage. A quiet month can cost nothing at all, which is why this plan suits seasonal and variable-volume sellers. Transactions are billed on graduated tiers, so the per-transaction rate drops as volume grows:

Transaction credit tiers
Monthly transactionsCredits each
First 50 transactions0.6
Transactions 51-1500.3
Transactions 151-5000.12
Transactions 501-1,0000.06
Transactions 1,001+0.03

Beyond transactions: 2 users and 2 locations are included, and each additional one costs 10 credits/month. Storage is unlimited and billed at 0.25 credits per GB per month. Audit-trail retention is configurable — 7 days is included, 30 days costs 10 credits/month, 60 days costs 50, and unlimited retention costs 100. All charges are based on peak usage during the billing period (deleting a transaction afterward doesn't lower the count), free and bonus credits are applied first, and the total is rounded to the nearest whole credit. The Settings → Billing page shows the full live breakdown.

Signup and plan-change bonuses

To help you backfill history when you start, each plan grants a one-time bonus on top of the monthly limit: Free gets 75 bonus transactions at signup, and the first subscription to Maker, Artisan, or Workshop grants 300, 1,000, or 2,000 bonus transactions respectively. Pay As You Go gets 50 bonus credits ($50 of usage) instead. Bonuses expire one month after they are granted, so plan your data backfill for your first weeks.

If you later move to a plan with a larger bonus, you automatically receive the difference — for example, going from Maker (300) to Artisan (1,000) grants 700 more bonus transactions. Active bonuses and their expiry dates are listed on Settings → Billing.

Changing your plan

Go to Settings → Billing (owner only) and select Change Plan (on the Free plan the button reads Upgrade Your Plan). Pick the new plan and billing frequency, then confirm in the review dialog. Upgrading from Free opens a Lemon Squeezy checkout to enter payment details; changes between paid plans apply to your existing subscription, with Lemon Squeezy prorating the charge for the remainder of the period. Upgrades take effect immediately; downgrades apply at the end of your current billing period. The Billing Portal button opens Lemon Squeezy to update your payment method or download invoices.

Flat-rate and Pay As You Go can't be switched directly. The payment provider doesn't support changing a subscription between fixed and usage-based billing. To cross that line, cancel your current subscription, let it run out at the end of the period, then resubscribe to the other plan type. Your data is preserved throughout.

What happens at the transaction limit

On Free, Maker, Artisan, and Workshop the monthly transaction limit is a hard stop: once you've used your plan limit plus any active bonus transactions, new transactions are blocked with a "Transaction limit reached" message until your next billing period starts or you upgrade. Nothing is deleted — your existing data and reports keep working. The usage meter on Settings → Billing warns you as you approach the limit.

Marketplace-synced orders are handled more gently: syncing reserves 25% of your base plan limit for manual entries, and orders beyond that are queued — they import gradually across future billing periods rather than being denied, so a large Etsy backfill never locks you out of your own account. Pay As You Go has no limit at all. See the Etsy sync guide for how queued orders flow in.

Cancelling, exporting, and deleting your data

Cancel Subscription on Settings → Billing keeps your plan active until the end of the paid period, after which the account moves to the Free plan with its lower limits (the dialog warns you if your storage already exceeds the Free plan's 200 MB cap). All data is preserved, and a cancelled subscription can be reactivated before it expires.

Your data is always yours to take: individual lists export as CSV from their pages, and Settings → Data Management (owner only) offers a complete bulk export of the account as a single file, along with the option to delete account data. Note that Free and Pay As You Go accounts are subject to an inactivity policy (warning, lock, then deletion after extended inactivity) — flat-rate plans are exempt. The FAQ has the exact timelines.

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