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Deadstock

Inventory that is not selling and ties up cash without turning over — old materials or finished goods that have stalled on the shelf.

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Inventory

Deadstock is inventory that has stopped moving — finished products that will not sell at the current price, or materials bought for a line you no longer make. It is not lost the way shrinkage is; it is simply frozen, occupying space and cash while contributing nothing.

The cost of deadstock is opportunity: every dollar sitting in unsold stock is a dollar not buying materials for what does sell. Spotting it early — by watching which items have not turned over in months — lets you act while the goods still have value, through a sale, a bundle, or repurposing materials.

For one-of-a-kind sellers like vintage and antique resellers, deadstock management is the whole game, since each item carries its own cost and an item that lingers is capital stuck in a single object. (Note: in apparel, "deadstock" can also mean unworn old-stock merchandise — a desirable thing — so the meaning depends on the trade.)