A line sheet is the no-frills sales document a wholesale buyer expects: a clean listing of your products with photos, item names and SKUs, wholesale and suggested retail prices, case packs, minimums, and ordering terms. It is not a lookbook — it is the practical reference a shop uses to place an order.
A good line sheet does quiet work: it signals that you are a professional to deal with, it prevents pricing confusion by stating wholesale and MSRP side by side, and it sets expectations on minimums and lead times before the conversation even starts. Buyers comparing several makers will favor the one whose ordering information is unambiguous.
Because the line sheet draws directly on your catalog — SKUs, variants, and wholesale-tier prices — keeping that underlying data clean in one place is what makes producing and updating the sheet painless rather than a yearly scramble.
Related terms
Wholesale
Selling your products in bulk to a retailer at a discounted price so they can resell them at full retail — distinct from selling direct to the end customer.
Pricing Tier
A named pricing configuration (like retail, wholesale, or market) that applies a markup or adjustment formula to calculate prices. Useful for selling at different price points.
SKU (Stock Keeping Unit)
A unique code assigned to each product variant for identification and tracking. Helps organize your catalog and is commonly used in barcodes and inventory management.
Variant
A specific version of an inventory item distinguished by attributes like size, color, or scent. Each variant can have its own SKU, price, and stock level.