Craft Show Prep and Profit Tracker
A printable workbook for makers, bakers, and creators selling at juried craft shows, holiday markets, and farmers markets. Walks through the numbers most vendors don't run until it's too late: the break-even calculation you should do before you mail the application, the booth-setup and packing list that keeps the truck from leaving without the price cards, the five numbers worth tracking during the show, and the post-show reconciliation that turns "I think the weekend went well" into a defensible profit-per-event number. One sheet per event — print, fill, and file.
- Pre-show break-even math: booth fee, travel, lodging, supplies, average ticket, gross margin, conversion — solved for the unit count you need to clear
- Application & jury-fee tracker so the upfront cost of getting accepted shows up in the per-show math
- Booth setup and packing checklist — tent, weights, tables, lighting, payment system, signage, change, bags — so nothing gets left at the studio
- Pricing-tier worksheet: anchor piece, mid-tier, and stocking-stuffer price points proven to lift conversion at juried shows
- In-show tracking grid: revenue by hour, transactions, top sellers by units and dollars, email captures, honest conversion estimate
- Post-show reconciliation: cash and card vs. inventory variance, true profit calc, three-axis show score, and a "re-apply / skip / scale" decision line
Or skip the spreadsheet entirely
Print the tracker for your next show and you'll know whether the weekend was worth it. Run it for a season inside Ardent Seller and the per-event profit, year-over-year show comparison, and customer list build themselves — booth inventory in, sales out, true profit on Monday.
Multi-location inventory
Tag a show as a sales location, count inventory in and out of the booth, and see exactly what came home unsold.
Per-event profit reporting
Roll booth fees, mileage, lodging, COGS, and processing fees into a single profit-per-event number — the metric every show decision turns on.
Pricing tiers & customer list
Apply retail and wholesale markups in one click, capture buyer details at the booth, and keep your follow-up list with the rest of your sales data.
Related resources
Craft Seller Startup Checklist
36 things to set up before — and after — your first sale. Inventory, pricing, and the legal essentials in one place.
End-of-Month Closeout Checklist
Seven steps to a clean monthly close — sales reconciliation, inventory counts, expense review, P&L, planning, reordering, and backup. Print one each month.
Monthly Inventory Count Sheet
Three sections, one page. Print, count, and reconcile raw materials, finished goods, and packaging — with expected, actual, and variance columns.