Partner Asset Kit
Everything you need to promote Ardent Seller to your audience — logos, screenshots, ready-to-use copy, video embeds, and comparison angles. Steal anything; adapt freely.
20%
Recurring commission
30 days
Attribution window
$25
Minimum monthly payout
1. Quick reference
Drop these straight into "tools I use" sections, bios, or footers.
One-sentence bio
Ardent Seller is the inventory, recipe-costing, and Etsy-reconciliation tool built for makers, bakers, and small-batch sellers — every feature included on every plan.
"Tools I use" line
Ardent Seller — inventory, recipes, and tax-ready reports for indie makers (ardentseller.app)
Elevator pitch (30 seconds)
If you sell handmade, baked, or small-batch — Ardent Seller replaces the spreadsheet stack. Track ingredients and finished products in one place, see true profit on every batch including labor and packaging, sync inventory with Etsy automatically, and walk into tax season with Schedule C-ready reports instead of a year of receipts. One tool, every plan, no feature gating.
2. Logo
Use in videos, blog posts, and social headers. Keep clear space around the mark equal to the height of the "A".
Ardent Seller brand mark
SVG • right-click to download
3. Brand colors
Hex values are approximations of the live OKLCH tokens. For pixel-perfect matches, sample directly from the site.
Primary — CTAs, brand
#B0612C
oklch(0.56 0.17 45)
Accent — highlights
#D8AB3A
oklch(0.78 0.16 85)
Foreground — body text
#221F1A
oklch(0.18 0.02 95)
Background — warm off-white
#F7F5F1
oklch(0.97 0.01 95)
Secondary chrome
#D7DBE6
oklch(0.88 0.04 260)
4. Screenshots
Real product UI for embedding in blog posts, video b-roll, and reviews. Right-click to save full resolution.
5. Suggested copy
Adapt in your voice — these are starting points, not scripts.
Short pitch (one liner)
Ardent Seller is the inventory, recipe-costing, and Etsy-reconciliation tool I wish I'd had two years ago. It pays for itself in the time it saves on tax prep alone.
Medium pitch (newsletter blurb)
I've been using Ardent Seller to handle inventory, recipe costing, and Etsy reconciliation for my maker business. It connects to Etsy, pulls orders, tracks every batch you make, and gives you Schedule C-ready expense and income reports. Worth a look if you've been wrestling spreadsheets to do the same job.
Tweet template
If you sell handmade and you're still doing tax prep in a spreadsheet, Ardent Seller will save you a weekend. Inventory, recipe costing, Etsy sync, depreciation, IRS-ready reports. [your link]
Niche-specific one-liners
Use the one that matches your audience. All link to the same product — the framing just changes.
For bakers
If you bake cottage food and price by feel, Ardent Seller's recipe-scaling and per-batch COGS will surprise you — sometimes pleasantly, sometimes not. Either way you'll know.
For soap & candle makers
Track fragrance load, lye discount, wax temps, and finished-bar yield in one place. Ardent Seller treats your subassemblies as first-class — base + fragrance + colorant rolls up automatically.
For jewelry makers
Per-piece cost including findings, time, and packaging. Ardent Seller is the spreadsheet replacement for jewelry sellers who want a real margin number before they price.
For coffee roasters
Green-bean lots, roast yield, blend recipes, and per-bag cost — all tracked. Ardent Seller is the inventory tool small-batch roasters wish their POS had.
For Etsy shop owners
Etsy fees eat 15-20% of your top line. Ardent Seller pulls every order, reconciles every disbursement, and shows you what you actually kept — not what Etsy says you sold.
For farmers market vendors
One sheet for cottage food, one for jam, one for the market. Ardent Seller consolidates inventory across products, syncs production runs, and gives you per-market sales reports.
6. Email subject lines & longer posts
For newsletter mentions and longer-form content.
Subject lines
- The spreadsheet that ate my weekend (and what replaced it)
- Tax season prep for makers: one tool I'd recommend
- If you sell on Etsy, this changed my workflow
- How I finally figured out my real cost-per-batch
- A behind-the-scenes look at how I track my maker business
Newsletter section (≈200 words)
Tools I'm using this season: Ardent Seller.
If you sell handmade or small-batch and you're still juggling three spreadsheets — one for ingredients, one for products, one for Etsy orders — this is the tool that consolidates them. I've been using it for [X months/weeks]. Recipes scale with one click, every batch tracks its own true cost (raw materials + packaging + labor + overhead), and Etsy orders sync automatically with fees and disbursements reconciled against your bank statement.
The part that sold me: tax-ready reports. Schedule C expense categories baked in, depreciation handled automatically, and a profit-and-loss report I can hand to my accountant without three weeks of cleanup.
Every feature is on every plan, including the free tier — there's no upsell wall to hit when your business grows. [your link]
Tweet thread (5 tweets)
- If you sell handmade and you're doing your tax prep in a spreadsheet — there's a better way. 🧵
- I switched to Ardent Seller a few months ago. It tracks every ingredient, every batch, every sale — and reconciles Etsy fees and payouts against your bank automatically.
- The killer feature is recipe scaling. I make one base recipe; it scales to any batch size and updates the COGS in real time. I always know my true margin before I price.
- Tax season last year took me 3 days. This year it took 2 hours because Schedule C expense categories are built in. No more April scramble.
- Every feature is on every plan, including the free tier. Worth a look if you're tired of feature-gated SaaS. [your link] #ad
7. Embeddable videos
Public YouTube videos you can embed directly. All hosted on the @ardentworkshop channel.
Made by Hand. Tracked by Ardent Seller.
Brand spot — candle pour, dough shaping, soap unmold under one line. Good for blog headers.
https://youtu.be/GMyKKO3vE1o
23 Tabs. And Restock Day Is Tomorrow.
Pain-point spot — restock-night chaos vs. one calm dashboard. Pairs well with a 'why I switched' post.
https://youtu.be/_BP4fgpJJ_E
More to embed:
- Tutorial library — step-by-step workflow walkthroughs (great for "how I use it" review videos).
- Marketing videos hub — full catalog of brand and pain-point spots.
8. Comparison angles (for reviewers)
If you're writing a "best tools for makers" roundup, these are the angles we lead with. Linked pages have the full feature-by-feature breakdown.
vs. Spreadsheets
When formulas break and sheets multiply. Ardent Seller is the spreadsheet stack made coherent — same data, fewer tabs, no broken links.
vs. Craftybase
More features, fewer restrictions. No material-count limits, no tiered-feature paywalls — and a free tier where Craftybase has none.
vs. Inventora
No material limits or feature gates. Same maker-niche focus; broader feature set on every plan including PAYG.
vs. Sortly
Built for makers, not warehouses. Recipes, COGS, and procedures Sortly does not offer — at maker-budget pricing.
9. Talking points
Verified features you can mention without checking with us first.
- Recipe and procedure costing with true COGS (raw + packaging + labor + overhead)
- Multi-location inventory (production, sales, storage entities) with per-location stocktake
- Etsy integration: connect, pull orders, push inventory, reconcile fees and disbursements
- Tax-ready: IRS Schedule C expense and income categories built in
- Equipment depreciation (straight-line) built into the cost model
- PAYG pricing for new businesses, flat plans for established sellers
- Every feature on every plan — no feature gating, including the free tier
- SSR-rendered marketing pages, accessible (WCAG AA), open-source-friendly stack
10. Content guidelines
What to lean into, and what to skip. These keep both of us out of trouble.
✓ Do
- Disclose with #ad, #sponsored, or a one-line affiliate disclosure on every post.
- Share what you actually like about the product — specifics convert better than generic claims.
- Show your screen if you've used it. A 10-second workflow clip outperforms a paragraph.
- Link to a specific feature or use-case page if your audience is niche (bakers, soap makers, etc.).
- Tell us if a claim or feature is unclear — we'd rather rewrite than have you guess.
✗ Don't
- Bid on "Ardent Seller" or "Ardent Workshop" in Google Ads or other paid search.
- Make tax or legal claims ("guaranteed audit-proof," "IRS-approved"). Schedule C-ready ≠ legal advice.
- Use stock testimonial language. Made-up customer quotes are a brand and FTC issue.
- Promise specific revenue outcomes ("you'll save $X"). We can't verify and it backfires.
- Use unauthorized email blasts or scraped lists. Affiliate links in cold email = ban.
11. FTC disclosure — required
When you promote Ardent Seller as a partner, you must clearly disclose that you may earn a commission. The FTC requires this on every promotional post.
Acceptable formats: #ad, #sponsored, or "This post contains affiliate links — I may earn a commission at no cost to you."
See the program terms for the full list of prohibited tactics (brand bidding, spam, fake reviews, etc.).
Need something not listed here? Reach out and we'll get it to you.