"Craftybase was built for hobby crafters back in 2011, but today most of the people who rely on it run small manufacturing businesses." That is how the company explained, in its own rebrand announcement (opens in new tab), why one of the best-known names in handmade inventory software is retiring. On July 1, 2026, Craftybase became Stocksmith — same team, same software, new name, and a noticeably different idea of who it is for.
If you have been running your soap, candle, jam, or jewelry business on Craftybase, nothing broke overnight. Your account still works. Your data is intact. But a rebrand is rarely just a new logo, and this one comes with a repositioning and a restructured product line that are worth understanding before your next renewal. Here is what actually changed, what did not, and what the shift means if you are a maker deciding where to keep your books.
What changed
Three things changed at once, and it helps to separate them.
The name. Craftybase is now Stocksmith, at the new domain stocksmith.io (opens in new tab). The old craftybase.com address redirects there. Existing customers were migrated automatically.
The positioning. The old Craftybase spoke directly to "makers" and "handmade" sellers. The new Stocksmith site does not — it bills itself as "inventory and manufacturing software for small-batch product businesses," and names its audience as "cosmetics brands, food producers, bakeries, and small-batch manufacturers." The words craft, handmade, and maker are essentially gone from the top of the funnel.
The plan line-up. This is the part most likely to affect your bill. The rebrand renamed and restacked the tiers, and the marketing weight moved decisively up-market:
- Studio — $49/month ($41/month billed annually), "multi-user inventory and recipe management to get your first real system in place." Note that Studio does not get a full plan card like the others; it appears as a short "just getting started?" callout below them.
- Indie, Business, Growth — $99, $199, and $349/month, per the Stocksmith pricing page (opens in new tab). Billed annually, those come to $83, $166, and $291/month.
These are tiers of one product, not two products: craftybase.com redirects to stocksmith.io, and every plan sits on the same pricing page. Worth knowing that the page does not show them equally. The plan cards are Indie, Business, and Growth; Studio is a small callout beneath them, and the cheaper Pro plan — for sellers running "a single sales channel with very low order volume" — appears only inside a collapsed FAQ answer, quoted there from $20/month, which is its annual-billed rate. If you are shopping on headline price, the page is not built to show you the cheap end. Here is the shape of the change at a glance:
| Plan / feature | Before the rebrand | After (July 2026) |
|---|---|---|
| Cheapest plan shown | $49/mo (Studio plan) | $49/mo (Studio plan) |
| Cheapest plan available | $24/mo (Pro plan) | $24/mo (Pro — FAQ only, no plan card) |
| Flagship plans | $99 / $199 / $349/mo | $99 / $199 / $349/mo — now branded Stocksmith |
| Batch & lot tracking | Included from the $99 tier | Included from the $99 tier (Indie) |
| Production scheduling, hourly sync, 2FA | Business tier | Business tier ($199/mo) |
| Free plan | None (14-day trial) | None (14-day trial) |
Pre-rebrand figures are from Craftybase's pricing page archived May 13, 2026 (opens in new tab); current figures from the Stocksmith pricing page (opens in new tab), reviewed July 2026. Stocksmith's help centre still carries an older plan table (opens in new tab) that pre-dates the rebrand — it still calls the product Craftybase and disagrees with the pricing page in places, including where lot tracking sits. The figures above follow the current pricing page.
What did not change
It is only fair to be equally clear about what the rebrand left alone, because the company was explicit about it and the reassurance is real:
- The team and the software are the same. This is a rename, not an acquisition or a rebuild.
- No features were removed. The announcement stated plainly that "not a single feature is being removed or altered."
- Existing pricing carries over for current customers, and everyone was moved onto the new branding without having to migrate data.
So if you are a long-tenured Craftybase user who is happy with the product, the honest answer is that you do not have to do anything today. The tool you liked yesterday is the tool you have tomorrow, with a different name on the tab.
The signal underneath the reassurance
Here is where a little skepticism is healthy — not cynicism, just reading the whole page.
A company can tell you nothing is changing and be telling you where it is going, at the same time. Stocksmith's own reasoning gives the direction away: the name Craftybase, it said, "started to undersell what people were actually building." Read that alongside a homepage that dropped craft, handmade, and maker entirely, and a plan ladder that now runs all the way to $349/month. A pattern emerges. The company is not abandoning small makers so much as reclassifying them — from the customer into the entry tier of a product built for someone bigger.
That is a legitimate business decision, and Stocksmith may well become an excellent tool for the mid-sized manufacturers it is now courting. But when a fifteen-year-old brand tells you the word for your kind of business "undersells" what its customers do, it is worth asking a quiet question: on this platform, going forward, are you still the main character, or are you the on-ramp?
The drift shows up in what the cheap tiers can actually do. Batch and lot tracking — the feature many cottage-food makers and cosmetic formulators rely on for recall traceability — is listed in the Indie plan's feature bullets, at $99/month. Below that, the $49 Studio plan covers costing and stock but not lot traceability. Production scheduling, hourly marketplace sync, and two-factor authentication all wait until $199/month. A soap maker who needs lot traceability for a recall-safe operation is looking at a real floor of $99/month — double the price the visible plan ladder starts at.
What it means for makers, practically
Strip away the branding philosophy and it comes down to a few practical situations.
If you are happy and the price still works. Do nothing. Your account is fine, and there is no forced migration. Revisit at renewal, when the new plan structure — and which tier you landed on — will be in front of you.
If you are on the cheap tier and price-sensitive. The published ladder now starts at Studio, $49/month. Check what your tier still includes: the cheapest plans handle costing and stock but not lot tracking. If your volume is genuinely low and single-channel, it is worth looking up the Pro plan that Stocksmith answers about in its pricing FAQ — $24/month billed monthly, or $20 on annual billing. It is a real plan with its own trial, but you will not find it among the plan cards.
If you need lot tracking or compliance features. Confirm which plan includes what you rely on. Lot tracking sitting at the $99/month Indie tier — five times the entry price — is the detail most likely to reshape a food or body-product seller's bill.
If the repositioning just doesn't feel like you anymore. That is a valid reason to look around. A tool that markets itself to "small-batch manufacturers" is not wrong to do so — but you are allowed to want software that still describes its audience the way you describe yourself.
Where that leaves your options
The good news for makers is that the handmade-inventory category did not shrink when Craftybase changed lanes — it opened up. A few tools still put makers, bakers, and cottage-food sellers at the center rather than at the entry level:
- Ardent Seller was built specifically for craft sellers, at-home bakers, and small-batch food and body-product makers. It includes recipe costing, batch and lot tracking, equipment depreciation, and a cottage-food disclosure label generator for all 50 states plus DC — on every plan, including a free forever tier. Where Stocksmith holds lot tracking back until the $99/month Indie plan, Ardent Seller keeps it on the $0 tier. The full breakdown lives on the Ardent Seller vs Craftybase comparison page.
- Inventora is a lighter option with a genuine free tier (capped by material count).
- Sortly suits sellers who want general-purpose asset tracking (equipment, locations) rather than recipe-aware costing.
None of that means you must switch. It means the leverage a maker has in this category is better than it looks the week a familiar name changes — and the cleanest way to use that leverage is to actually try an alternative with your own recipes and inventory before your next Stocksmith renewal.
If the rebrand has you wondering whether you are still the intended customer, that is worth an afternoon. Start a free Ardent Seller account, import a representative sample of your recipes and stock, and run one real production batch through it. A decision made against your own data beats a decision made against a pricing table — and if Stocksmith still fits you best, you will have confirmed it rather than assumed it.
Related reading
- Craftybase vs. Ardent Seller — The full head-to-head on pricing, recipe costing, lot tracking, and compliance, updated for the Stocksmith rebrand.
- Best Inventory App for Etsy Sellers in 2026 — A five-tool buyer's guide for Etsy sellers weighing their options.
- Spreadsheet Breakup: Outgrowing Excel as a Maker Business — For sellers who are not on dedicated software yet and want to know whether it is time.
Free resources
A few free downloads from the Ardent Workshop library if you are re-evaluating your setup:
- Spreadsheet vs Inventory Software: The Decision Guide — A printable framework for deciding whether — and when — a dedicated tool earns its keep.
- Inventory Tracker Starter Kit — A clean baseline for raw materials, recipes, and finished goods that maps onto any tool you evaluate.
This article is provided for educational purposes only and does not constitute financial or business advice. Pricing, product names, and plan structures for Craftybase, Stocksmith, and Ardent Seller are described as of the July 2026 review date and may change — verify current information on each vendor's site before deciding. Craftybase and Stocksmith are trademarks of their respective owner; Ardent Workshop is not affiliated with, endorsed by, or sponsored by Craftybase or Stocksmith.