Pick game complexity, print run size, and crowdfunding platform.
Quad-fold board + 200–500 components. Wingspan-class without minis.
PrintNinja MOQ is 500. Most offshore manufacturers (LongPack, WhatzGames, Panda) MOQ at 1,000–2,000. Below 1,000, per-unit cost spikes.
Sea-freight US: $2–4 for small box, $4–8 for medium, $8–15 for large box with minis. Higher if China tariffs apply.
Pick + pack + last-mile shipping to backer. $8–15 typical US fulfillment, $15–25 international.
Base pledge + add-ons (stretch goals, premium edition, expansions). This is what the average backer actually pays you — not your retail MSRP, which is set for a different channel.
Art + graphic design + sculpting + prototyping + marketing video. LaunchBoom minimum viable: $20K. Typical: $30–80K.
In 3-tier distribution (LGS → distributor → publisher), distributors typically take a 60–65% discount off MSRP; direct-to-retailer is nearer 45–50%. Amazon FBA is lower again, but varies too much by category and fee schedule to quote a single figure.
The "5× rule", as stated by Brandon the Game Dev: retail MSRP should be ~5× per-unit landed cost (manufacturing + freight + customs) so you survive 3-tier distribution. Checked against landed cost, not pre-launch spend. Your current MSRP of $50.00 is 3.3× landed.
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