Sample data pre-filled — a medium-box game without minis, 2,000 copies, Kickstarter launch. Replace with your project's numbers.

Your project

Pick game complexity, print run size, and crowdfunding platform.

Quad-fold board + 200–500 components. Wingspan-class without minis.

PrintNinja MOQ is 500. Most offshore manufacturers (LongPack, WhatzGames, Panda) MOQ at 1,000–2,000. Below 1,000, per-unit cost spikes.

$

Sea-freight US: $2–4 for small box, $4–8 for medium, $8–15 for large box with minis. Higher if China tariffs apply.

$

Pick + pack + last-mile shipping to backer. $8–15 typical US fulfillment, $15–25 international.

$

Base pledge + add-ons (stretch goals, premium edition, expansions). Stonemaier average: ~1.4–1.6× MSRP.

$

Art + graphic design + sculpting + prototyping + marketing video. LaunchBoom minimum viable: $20K. Typical: $30–80K.

Distribution (optional, post-Kickstarter)

$

3-tier distribution (LGS → distributor → publisher) typically takes 50–60% of MSRP. Direct-to-LGS sees 40–50%. Amazon FBA closer to 30–35%.

Unit economics

Manufactured cost at 2,000 copies
$32.47
all-in landed (mfg + freight)
Manufacturing
$9.97
Freight + customs
$5.00
Pre-launch / unit
$17.50
5× rule check
$162.37 MSRP

Brandon the Game Dev "5× rule": retail MSRP should be ~5× per-unit landed cost so you survive 3-tier distribution. Your current MSRP of $50.00 is 1.5×.

Kickstarter break-even

Avg pledge
$65.00
Platform + processing fees
−$5.40
Manufacturing (per unit)
−$9.97
Freight + customs
−$5.00
Fulfillment per backer
−$12.00
Net per backer
$32.63
Backers needed to break even
1,073 backers
covers $35,000.00 pre-launch + per-unit costs

Post-Kickstarter distribution (LGS / retail)

MSRP
$50.00
Distributor cut (55%)
−$27.50
Manufacturing + freight
−$14.97
Net to you per retail copy
$7.53

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