Wax + wick + jar, flour + butter + sugar, fabric + thread, etc.

Hands-on time × your hourly rate. If you skip this, you're working for free.

Excludes Offsite Ads (15% on attributed orders) — opt out in shop settings if you don't want that included.

Marketplace + payment-processing percent combined (e.g. Etsy ~9.5%, Shopify+Stripe ~3%, Square ~2.6%). Picking a channel preset above fills this in.

Per-order flat fee — e.g. Etsy $0.20 listing + Stripe $0.30 processing = $0.50.

Use a recent typical month — not a holiday spike or a slow week.

Volume drop you expect for every +10% price increase. In our experience working with handmade businesses, most brands selling to repeat buyers behave like 5–10% — loyal customers are remarkably price-stable. Move higher only if you compete heavily on price (commodity bath bombs, basic candles, drop-shipped goods).