Sample data pre-filled — replace with your own numbers to get your specific price target.

Your product

Enter the numbers for one product. The tool solves for the minimum price that pays your target hourly rate after every cost and fee.

$25/hr
$

BLS puts the median for craft artists at $22.15/hr (OEWS, May 2025) — but BLS does not survey the self-employed, and 57% of craft and fine artists are, so that is what employers pay, not what makers earn. For what it costs to live where you are, look up your own county in the MIT Living Wage Calculator (a pre-tax figure; MIT publishes no national number).

$

Wax + wick + jar, flour + butter + sugar, fabric + thread — every consumable that goes into one finished unit.

$

Box, mailer, tissue, sticker, hang-tag, hand-written note — the per-order packaging is almost always under-counted.

minutes

Mix, pour, cure-check, photograph, label, ship — every minute that touches one finished unit. Don't forget customer service and listing creation amortized across orders.

$/month

Studio rent, software (Shopify, QuickBooks, Canva), insurance, subscriptions, photography backdrops — anything paid monthly regardless of how many units you sell.

Used to amortize the monthly overhead across the catalog. Use a recent typical month — not a holiday spike or a slow week.

Excludes Offsite Ads (15% on attributed orders) — opt out in shop settings if you don't want that included.

% of revenue

Marketplace + payment processor combined. Picking a channel preset above fills this in.

$

Per-order flat fee (e.g. Stripe $0.30 processing + Etsy $0.20 listing = $0.50).

$per unit today

Used to compute the hourly rate you're actually earning at this price — the honest reverse check.

What you need to charge

The minimum price that pays your target hourly rate after every cost and fee.

Minimum price
$24.62
to clear $25/hr after costs & fees
Your pay per unit
$12.50
50.8% of the price is your labor
Materials + Pkg.
$6.00
Labor
$12.50
Overhead/unit
$3.33
Fees
$2.79
Your true hourly rate today
$13.01/hr
at your current $18.00 selling price
Under-charging
You're under-charging. Raise to $24.62 to clear your $25/hr target — that's about $6.62 more per unit (36.8% increase).

If one number moves…

How the minimum price shifts when a single input changes. Helps you see which lever matters most.

Sensitivity scenarios for the solved minimum price
LeverLowerBaselineHigher
Target hourly rate ±$5/hr
$21.86
$20/hr
$24.62
current
$27.38
$30/hr
Minutes per unit ±25%
$21.17
22.5 min
$24.62
current
$28.08
37.5 min
Channel fee ±3 pp
$23.83
6.5%
$24.62
current
$25.47
12.5%

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