Enter the numbers for one product. The tool solves for the minimum price that pays your target hourly rate after every cost and fee.
BLS May 2023 median for craft and fine artists: $24.04/hr. MIT Living Wage Calculator median for a single adult in the US: ~$22–28/hr after taxes.
Wax + wick + jar, flour + butter + sugar, fabric + thread — every consumable that goes into one finished unit.
Box, mailer, tissue, sticker, hang-tag, hand-written note — the per-order packaging is almost always under-counted.
Mix, pour, cure-check, photograph, label, ship — every minute that touches one finished unit. Don't forget customer service and listing creation amortized across orders.
Studio rent, software (Shopify, QuickBooks, Canva), insurance, subscriptions, photography backdrops — anything paid monthly regardless of how many units you sell.
Used to amortize the monthly overhead across the catalog. Use a recent typical month — not a holiday spike or a slow week.
Excludes Offsite Ads (15% on attributed orders) — opt out in shop settings if you don't want that included.
Marketplace + payment processor combined. Picking a channel preset above fills this in.
Per-order flat fee (e.g. Stripe $0.30 processing + Etsy $0.20 listing = $0.50).
Used to compute the hourly rate you're actually earning at this price — the honest reverse check.
The minimum price that pays your target hourly rate after every cost and fee.
How the minimum price shifts when a single input changes. Helps you see which lever matters most.
| Lever | Lower | Baseline | Higher |
|---|---|---|---|
Target hourly rate ±$5/hr | $21.86 $20/hr | $24.62 current | $27.38 $30/hr |
Minutes per unit ±25% | $21.17 22.5 min | $24.62 current | $28.08 37.5 min |
Channel fee ±3 pp | $23.83 6.5% | $24.62 current | $25.47 12.5% |
Powered by Ardent Seller — see the full Maker Hourly-Rate Pricing Calculator