Ardent Seller — embeddable calculator

Sample data pre-filled — a $24 listing with $5 shipping, $9.50 true unit cost, and a 2% conversion rate. Edit any value to model your own listing.

Your listing & ad inputs

Enter the numbers for one Etsy listing. The break-even math recalculates as you type.

Your shop country

Processing: 3.00% + $0.25. No regulatory operating fee.

Item price

Shipping charged to buyer

Etsy's 6.5% transaction fee is charged on item + shipping, not just the item.

True unit cost

Materials + labor + packaging + shipping label. Everything the unit costs you to deliver, excluding Etsy fees.

Conversion rate2.0%

Share of Etsy Ads clicks that turn into a sale. Most Etsy listings sit between 1% and 3%. Check your real conversion rate in Shop Manager → Marketing → Etsy Ads → Performance.

Etsy Ads daily budget

$/ day

The only seller-facing lever in Etsy Ads — Etsy auto-bids per click within this budget. Used here to estimate implied daily click volume at the max-CPC ceiling below.

Offsite Ads commission rate

Etsy charges 15% (opt-in) on Offsite-attributed orders for shops under $10K in trailing 12-month gross merchandise sales, and 12% (mandatory) for shops above $10K. Fee is capped at $100/order.

Above $10K trailing 12-month gross sales (15% rate)

Right now you keep (before any ad spend)

$16.29

67.9% margin

Contribution margin per sale after Etsy's $0.20 listing, 6.5% transaction, 3.00% + $0.25 processing, and your true unit cost. This is the dollar pool you have to spend on ads.

Break-even ROAS (Return on Ad Spend)

1.47x

Revenue per $1 of ad spend you must clear to break even.

Profitable

Every $1 of Etsy Ads spend has to bring in at least $1.47 of revenue. Below that, you're paying Etsy to lose money.

Maximum CPC bid

$0.33

At a 2.0% conversion rate.

Profitable

If the average CPC reported in Marketing → Etsy Ads → Performance creeps above this, the campaign is paying out faster than it earns. Implied clicks per day at this CPC ceiling + your $5.00 daily budget: about 15.

Post-Offsite-Ads margin (15%)

$11.94

Effective Offsite fee: $4.35 (15% of buyer total)

Profitable

When Offsite Ads attribute the sale, Etsy takes an extra 15% on top of every other fee. This is the margin you actually keep on those orders.

Max CPC at other conversion rates

Maximum CPC bid at four different conversion rates
Conversion rate	Max CPC bid	Clicks per sale
1.0%	$0.16	100
2.0%(current)	$0.33	50
3.0%	$0.49	33
5.0%	$0.81	20

Most Etsy sellers don't know their real conversion rate — and set a daily budget that lets Etsy auto-bid as if it were 5% when it's actually 1–2%. The difference between rows in this table is the difference between a profitable ad campaign and one that bleeds money.