Ardent Seller — embeddable calculator

Sample data pre-filled — a $24 listing with $5 shipping, $9.50 true unit cost, and a 2% conversion rate. Edit any value to model your own listing.

Your listing & ad inputs

Enter the numbers for one Etsy listing. The break-even math recalculates as you type.

Your shop country

Processing: 3.00% + $0.25. No regulatory operating fee.

Item price

Shipping charged to buyer

Etsy's 6.5% transaction fee is charged on item + shipping, not just the item.

True unit cost

Materials + labor + packaging + shipping label. Everything the unit costs you to deliver, excluding Etsy fees.

Conversion rate2.0%

Share of Etsy Ads clicks that turn into a sale. Don't guess this — your real number is in Shop Manager → Marketing → Etsy Ads → Performance, and it moves the maths below more than any other input.

Etsy Ads daily budget

$/ day

The only seller-facing lever in Etsy Ads — Etsy auto-bids per click within this budget. Used here to estimate implied daily click volume at the max-CPC ceiling below.

Offsite Ads commission rate

Etsy charges 15% on Offsite-attributed orders for shops that have never reached $10K in any consecutive 365-day period — they are enrolled automatically but may opt out. Once a shop reaches $10K, the rate is 12% and participation is mandatory for the lifetime of the shop. Fee is capped at $100 USD/order (a USD cap, whatever your shop currency).

Shop has reached $10K in any consecutive 365-day period (15% rate)

Right now you keep (before any ad spend)

$16.29

56.2% margin

Contribution margin per sale after Etsy's $0.20 listing, 6.5% transaction, 3.00% + $0.25 processing, and your true unit cost. This is the dollar pool you have to spend on ads.

Break-even ROAS (Return on Ad Spend)

1.78x

Revenue per $1 of ad spend you must clear to break even.

Profitable

Every $1 of Etsy Ads spend has to bring in at least $1.78 of revenue. Below that, you're paying Etsy to lose money.

Maximum CPC bid

$0.33

At a 2.0% conversion rate.

Profitable

If the average CPC reported in Marketing → Etsy Ads → Performance creeps above this, the campaign is paying out faster than it earns. Implied clicks per day at this CPC ceiling + your $5.00 daily budget: about 15.

Post-Offsite-Ads margin (15%)

$11.94

Effective Offsite fee: $4.35 (15% of buyer total)

Profitable

When Offsite Ads attribute the sale, Etsy takes an extra 15% on top of every other fee. This is the margin you actually keep on those orders.

Max CPC at other conversion rates

Maximum CPC bid at four different conversion rates
Conversion rate	Max CPC bid	Clicks per sale
1.0%	$0.16	100
2.0%(current)	$0.33	50
3.0%	$0.49	33
5.0%	$0.81	20

Conversion rate moves this table more than any other input: max CPC is your margin multiplied by your conversion rate, so a listing converting at 1% can only afford a fifth of the click price a 5% listing can. If you're estimating that number rather than reading it, you're estimating the one that decides whether the campaign makes money.