Sample data pre-filled — a $24 candle, $9.00 true unit cost, Etsy fees. Adjust any field below to model your own product.

Your product

Enter the numbers for one product. Each promo card on the right runs against this single SKU.

$per unit
$

Materials + labor + packaging per unit. Skip labor and you're working for free.

Excludes Offsite Ads (15% on attributed orders). Switch to the Offsite Ads preset for that share of orders.

% of revenue
$

Seller-paid shipping is captured below inside the Free shipping promo controls, since that's the only promo it affects.

Right now, you keep
$12.27
per order (51.1% margin)

Promo scenarios

% off discount levelPick a discount level
$ off (fixed)
$
BOGO (buy one, get one) — % of buyers who take the free item
%

Most BOGO redemptions take the free item — default 100%.

$
$
60%
20% off
Price drops to $19.20
Risky
New profit/order
$7.93
41.3% margin
Volume lift to break even
+54.8%
tough but possible
$5.00 off
Price drops to $19.00
Risky
New profit/order
$7.75
40.8% margin
Volume lift to break even
+58.4%
tough but possible
BOGO (buy one, get one)
100% uptake — effective 37.5% off
Don't run
New profit/order
$3.27
13.6% margin
Volume lift to break even
+275.2%
unrealistic
Free shipping
Over $35.00 — 60% of orders qualify
Risky
New profit/order
$8.67
36.1% margin
Volume lift to break even
+41.5%
tough but possible
The 1% price lever

A 1% price increase on this product (to $24.24) adds $0.22 per order — roughly 1.8% more profit per order at the same volume. The promo cards above each need a volume lift in the double or triple digits to match what a single percent on price does for free. Reference: McKinsey & Company, The Power of Pricing (2003) — across S&P 1500 companies, a 1% price improvement averaged an 8.7% operating-profit improvement.

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